Marketing Management. Fast food Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Management. Fast food - Assignment Example In Canada fast food restaurant include Boston Pizza, Tim Horton and Swiss Chalet. In the UK fast food restaurants include included Easy Pizza, and Pizza Express. In this market the restaurant form chains which are in most cases centrally controlled, this restaurants have been criticised in the past that excess consumption of these foods will lead to obesity, the direct advertisements to children, the reduction of local cuisines and their lack to provide employment. Consumer behaviour is changing and the fast food industry is loosing market share to other restaurants that produce expensive meals to consumers, also the campaign against the consumption of these fast foods has led to a decrease in consumption. Advertising in the fast food restaurant is through television commercials, the print media, billboards and events sponsoring. Recently this food restaurant are now changing to internet advertising due to increased criticisms on television and media, Branding includes clothing, direct signs and posters. McDonald has sponsored the Olympic Games, FIFA world cup and NASCAR teams. Advertising plays a major role in marketing a product; advertising informs consumers on existing products, communicates the information about a product, stimulates the distribution of a product, increases product usage and finally builds brand preferences and loyalty through constant and consistent promotional campaigns. Fast food advertising in 2001 amounted to 635 million dollars for McDonald, 298 million dollars for Burger King, 179 million dollars for Tacos Bell and 148 million dollars for Pizza Hut. (http://www.ijbnpa.org/content/pdf/1479-5868-1-3.pdf) According to the fast food industry statistics the fast food industry is losing popularity due the constant campaigns, the campaigns are usually based on the fact that the food they produce cause obesity, the advertisement of junk food to children and this has led to countries introducing strict limitation on fast food advertisement and this has made them to advertise through the internet as an alternative to reach their customers. We there fore analyse the MacDonald restaurant to view their strategic planning on market throughout its historical development from a small restaurant to a multinational restaurant. Mc Donald Fast Food Restaurant. Mc Donald is the largest fast food restaurant in the world. It has dominated the American market and the rest of the world. The restaurant has many branches all over the world and they are similar in their services, staff uniform, menu, packaging and services with a smile. The principle of this restaurant is efficiency, calculability, uniformity and control through automation. It was founded in 1940 by Dick and Mac McDonald. This company has branches in 199 countries and serves close to 5 million customers dairy. In 2005 report, the company had a total of 45,777 employees, in the same year total revenue amounted to 20.466 billion US dollars and the net income to the restaurant amounted to 2.602 billion US dollars. The volume of food used every year are 32,000 tonnes of beef, 21,500 tonnes of chicken, 100 million eggs and 7,250 tonnes of cheese just to mention a few. Mc Donald and Dick ventured into the food business in 1937 by opening a hotdog stand in Arcadia California, they later expanded their business and in 1940

Recruitment Methods Essay Example for Free

Recruitment Methods Essay There are many types of recruitment methods that employer chose to target the type of applicants they desire for the open position. I will describe one internal and three external ways to recruit applicants for a high school librarian. I will also describe the advantages and disadvantages of each recruitment method. The first recruitment method for a high school librarian would be through advertisements. By placing advertisements in the local newspaper, on radio broadcasts, and web sites, the school board will be able to reach a larger audience of possible applicants more quickly, especially if the position needs to be filled at once. Another advantage for advertisements is that it highlights the major assets of the position. In addition, advertisements lets the potential applicants know that the high school is an equal opportunity employer. The disadvantage is that people who apply for the position apply with great hopes that the school board will not find a more qualified individual. Thus, the school board takes the chance of receiving more under qualified individual applications. Internet recruiting is another source the school board could use in order to find the most qualified and skillful applicants. It is a cheaper, faster, and potentially more effective way to recruit an applicant. Another advantage for internet recruitment is that web sites such as Monster. com, has a tracking system that can match the job requirements with the experiences and skills with the applicant. Disadvantages to internet recruiting include the loss of potential local â€Å"walk-ins†, less applications, and it puts a limit on recruitment resources and applicants for the school board. The final external way of recruitment the school board would use is the public employment agencies. Each state maintains an employment agency that administers its unemployment insurance program. This gives the school board an advantage because when a position needs to be filled immediately, the agency can refer an individual to them that have the specified skills and experiences for the job. The agency can also assist with any testing, job analysis, evaluation programs, and community wage surveys that would occur with a normal applicant. On the flip side, the applicant must be â€Å"suitable for employment†. Each individual is required to go through a job placement session in order to keep his or her unemployment wages. If an individual sees that they could make more through their unemployment wages, he or she may not interview as well for the position, leaving the school board with no position to fill. I am not quite sure about the advantages of hiring within for a high school librarian, because this position has skills and requirements that are not always the same for those such as a teacher, lunch person, or school bus driver. Yet the advantages for internal recruiting can let the employer capitalize on their investment they made during recruitment, selection process, training, and developing the current employees. The firm can reward their employees for past performances, and use him or her as an example to improve morale for others. Internal recruitment can protect its employees from layoffs and or broaden job experiences. A disadvantage of internal recruitment is that those from within may not always have the desired specialized training, required education, and specific skills needed to fill the position. If a firm relies too much on internal resources, it could lead to inbreeding of ideas and attitudes.

Complete Darkness - Original Writing :: Papers

Complete Darkness - Original Writing I woke up in complete darkness with an uncontrollable sharp stabbing pain in my jaw, it was the middle of the night and I was about ten, I had been sleeping in the top bunk bed in our Camper Van. I gave out a great cry of pain and I could hear my mum coming down the steps from her cabin bed. She switched on a light and I could see blood all over the camper vans lineal floor, I could hear my sister Jenna complaining about the bright light that had awoken her from her deep sleep, Mum told her to go back to sleep. My mum took me up of the floor and placed me into the bed and I can remember jumping up and down with the pain. Mum took me into the bathroom to clean up the blood and I remember her holding me on her knee while she sponged my face with a facecloth. I also remember the bathroom being very small for two people. My stepfather Davy was also at the door of the bathroom and then he turned to clean up the blood from the floor. Mum remarked that I must have put a tooth through my face, as there was a small hole above my lip. When the bleeding stopped Mum put me back into bed and I was still in a lot of pain but she stayed with me for a while and comforted me to try and make me go back to sleep. After some time Mum decided that she wanted to call the casualty department at Coleraine Hospital to ask their advice on my fall. When she came back I told her that I could feel a hole on the inside of my mouth - my tongue would have gone into it. Mum got a torch and looked in and said nothing. I could hear her going up the steps to the cabin bed and speaking with my stepfather. Next thing I knew was that Mum was telling me we were going to Coleraine Hospital.

Adoption of E-Prescribing in Healthcare Organizations Essay -- Health

Electronic prescribing (e-prescribing) has the ability to improve the quality, safety and cost effectiveness of health care. Experts have predicted that e-prescribing could avoid over 2 million adverse drugs events annually, of which 130,000 are life-threatening. This report defines e-prescribing and the challenges that may be faced in adopting this system. E-Prescribing The eHealth Initiative defines e-prescribing as â€Å"the use of computing devices to enter, modify, review, and output or communicate drug prescriptions.† (Electronic Prescribing, n.d.) There are varying levels of e-prescribing systems ranging from Level 1 through Level 6. Level 2, which is a â€Å"stand-alone† application, enables providers to order medication electronically but does not include medical patient information. Level 6, which is the most sophisticated, is an integrated system which uses other electronic databases such as the Electronic Health Record (EHR), pharmacy, and Pharmacy Benefit Manager (PBM) systems, which provide greater efficiency, patient safety and the largest return on the investment. The Medicare Part D prescription drug program more formally defines e-prescribing as: E-prescribing means the transmission, using electronic media, of prescription or prescription-related information between a prescriber, dispenser, pharmacy benefit manager or health plan, either directly or through an intermediary, including an e-prescribing network. E-prescribing includes, but is not limited to, two way transmissions between the point of care and the dispenser. This allows the physician to electronically access information regarding a patient’s drug benefit coverage, medication history (including adverse drug events), and to submit the pr... ...ful use incentives. HealthImaging. Retrieved January 23, 2012 from http://www.healthimaging.com/index.php?view=article&id=30707:nchs-more-physicians-applying-for Leavitt, M.O. (2007). Pilot Testing of Initial Electronic Prescribing Standards. Health Information Technology. U.S. Department of Health & Human Services. Retrieved January 23, 2012 from http://healthit.ahrq.gov/portal/server.pt?open=514&objID=5554&mode=2&holderDispla yURL=http://wci-p Popovich, M. (2011, November). e-Prescribing Essentials: Get the Most Out of E-Prescribing. Practical Dermatology. Retrieved January 23, 2012 from http://bmctoday.net/practicaldermatology/2011/11/article.asp?f=e-prescribing-essentials-get-the-mo Wolper, L.F. (2011). Health Care Administration: Planning, Implementing, and Managing Organized Delivery Systems (5th ed.). Sudbury: Jones & Bartlett Publishers.

Alum Synthesis

Alum Synthesis: The Chemical Process of Recycling Aluminum Introduction By recycling aluminum cans, the costs and energy savings are dramatically more resourceful and efficient than producing aluminum from what it is naturally found in, bauxite ore. The process of recycling aluminum to produce potassium aluminum sulfate, a common alum, will be done through a serious of chemical reactions. Through this reaction, percent yield will be determined. Materials and Methods The mass of a 250 mL beaker is measured, and . 9 to 1. 2 grams of aluminum can pieces are added to the beaker. The mass of the beaker and aluminum pieces is recorded.These two masses are then used to determine the initial mass of aluminum being reacted in this experiment. 50 mL of 1. 4 M KOH is then added to the beaker and placed upon a hot plate under a fume hood to fumigate any escaping gases during the reaction, which should take no longer than 30 minutes. The heat from the hot plate speeds the reaction, and the reacti on mixture must be kept no lower than 25 mL by adding distilled water. An aspirator is assembled by using a suction flask, clamp, ring stand, rubber tubing, funnel, and filter paper to filter the reaction mixture once the first reaction is complete. Feature Article –  Free-Radical BrominationThe filter paper is then wetted, the vacuum source is turned on, and the mixture is poured through the filter, using 5 mL of distilled water to rinse the beaker. The filter will catch all the dark filtrate from the aluminum can pieces, and the suction flask will contain a clear (transparent) solution. The solution is then transferred to a clean 250 mL beaker, and the suction flask is rinsed with 10 mL distilled water to insure all the remaining solution is transferred to the clean beaker. The beaker is placed in an ice bath to cool the solution, filling the beaker three fourths full with ice and cold water. 0 mL of 6. 0 M sulfuric acid is measured and slowly added to the mixture, using a stirring rod to mix. Heat the mixture on a hot plate if any solids begin to develop in the mixture. Using a 1 L plastic beaker, prepare another ice bath and place the beaker containing the reaction mixture in the ice bath. Once in the ice bath, the alum crystals forming in the mixture will begin to precipitate. To help the process of crystal formation, use the stir rod to scrape the sides of the beaker and form an alum seed crystal. Reassemble a clean vacuum filter, and filter the crystals onto the filter paper.Get as much of the precipitated crystals out of the beaker and then rinse the beaker twice with 10 mL of 50% ethanol solution to transfer all the crystals to the beaker. Once the alum crystals have dried, measure the mass of a clean 250 mL beaker and then measure the mass of the beaker containing the alum crystals. Results and Discussion The first reaction to begin the alum synthesis process is when aluminum and potassium hydroxide are combined and water and heat are added during the reaction. The result is an ion called â€Å"aluminate† with an excess of hydrogen gas.This type of reaction is a redox (reduction-oxidation) reaction, where the aluminum metal is oxidized to aluminum with an oxidation number of +3 an d the hydrogen in potassium hydroxide or in water is reduced from an oxidation number of +1 to zero in hydrogen gas. The balanced chemical equation for this reaction is: 2Als+ 2KOHaq+ 6H2Oliq>2KAlOH4aq+ 3 H2g During this reaction, the colorless mixture potassium hydroxide and aluminum pieces turned a dark, ashy gray as heat was applied and the aluminum can pieces dissolved. The heat sped the reaction, and within thirty minutes all the aluminum pieces were dissolved, leaving behind aluminate.In the second reaction, the filtered aluminate solution is mixed with sulfuric acid once the solution has cooled. After stirring for several minutes, crystals began to form. The crystalizing liquid started thickening and appeared to be white. The product of this reaction is aluminum hydroxide, potassium sulfate, and water. The fully balanced chemical equation is: 2 KAl(OH)4(aq) + H2SO4(aq) >2Al(OH)3(s) + 2 H2O(liq) + K2SO4(aq) This equation represents a metathesis (precipitation) reaction where a ll the elements and groups recombine and a precipitate, aluminum hydroxide, is formed.As more sulfuric was added, the precipitate began to dissolve, thus causing the third reaction. The solution contains aluminum, potassium, and sulfate ions now. The balanced chemical equation is: 2 Al(OH)3(s) + 3 H2SO4(aq) >Al2(SO4)3(aq) + 6 H2O(liq) This type of reaction is a metathesis (acid-base) reaction where, once again, the elements and groups recombine themselves. The product of this reaction is aluminum sulfate and water. The solution continued to cool and crystals began to form. The last reaction resulted in a hydrated potassium aluminum sulfate, and crystals of this compound formed slowly. Seed crystals† developed and more alum deposited causing the crystals to expand. The balanced chemical reaction is: Al2(SO4)3(aq) + K2SO4(aq) + 24 H2O(liq) >2 KAl(SO4)2†¢12 H2O(s) This would be considered a combination reaction because the three reactants combined to form one product, hydrat ed potassium aluminum sulfate. The overall balanced chemical reaction for this experiment is: 2Al(s)+2KOHaq+4H2SO4(aq)+22H2O(liq) >2 KAl(SO4)2†¢12H2O(s) + 3 H2(g) At the start of the experiment, 1. 01 grams of aluminum can pieces were used. After forgoing several reactions, 4. 19 grams of alum were recovered.Theoretically, 17. 76 grams of alum should have been recovered. This gives a percent yield of 24. 0%. Human error was definitely the main factor as to why the percent yield is not anywhere close to 100%. My lab partner and I did have a misunderstanding with one of the steps in the instructions; instead of placing the beaker in an ice bath during reaction three, we thought the directions said to put ice directly into the reaction mixture. This may have caused some error in the cooling process of the mixture, and may have not enabled all the crystals to form properly.We may have also not waited long enough for all the crystals to form. Also, some of the crystals may have gott en lost while being transferred from the beaker, to the aspirator, and then to another beaker to be measured. These factors are reasonable as to why the actual yield of alum that resulted in the experiment were not accurate with the theoretical yield of alum. Conclusion Through a series of reactions, it is understood that aluminum can be chemically reacted to result in the synthesis of alum. The success of the experiment proves the reasoning of the process of recycling aluminum.

TVs War on Me and I

TVs War on Me and I TVs War on Me and I TVs War on Me and I By Maeve Maddox Television scriptwriters or perhaps actors who are failing to read what has been written for themseem to be determined to reverse the functions of the pronouns I and me in American speech. Refresher I is the subject form of the first person personal pronoun. It stands for the person speaking. This subject form is used as the subject of a sentence: I am attending a conference in Chicago this week. Charles and I are attending the conference together. NOTE: The courteous way to construct a compound subject in which I is one of the subject words is to place the other person first: Charles and I are attending. He and I are attending. Purists may insist on It is I, but in conversation, most Americans say Its me. Its safe to say, therefore, that the ONLY time to use the pronoun I is as the subject of a sentence. Me is the object form of the first person personal pronoun. It is the receiver of an action or the object of a preposition. It is NEVER the subject of a verb. Examples: Direct object: Please invite me. Please invite Tommy and me. Indirect object: Give me the book. Give James and me the book. Object of preposition: Dads riding with me. (object of with) The children live with Sally and me. In writing fiction I know enough not to put the same grammar or vocabulary in the mouths of a child, a garage mechanic, an ESL learner, and a college professor. On the other hand, unless theres something about the characters personality to make him deliberately flout the rules of standard English, I would have a native English speaker who has completed at least eight years of formal education use the pronouns I and me correctly. I might put the construction Me and him went to the movies into the mouth of a privately-educated teenager who wanted to make his parents cringe, but I wouldnt give the line to an assistant district attorneyunless I meant for the reader to question her credibility. See what you think of these gleanings from Prime Time: Law and Order Him and Eric had words at the Baby Doll a young bank executive Did he ever confide in you what him and Kate have been going through? Detective Green Callng on Wong and I to attend Alexandra Borgia, Assistant District Attorney Cold Case Files Vic and him stopped talking as soon as she moved out. a fireman Without A Trace I was looking for a recent photo of Jimmy and I affluent, apparently educated girlfriend of a missing person Did he ever talk about a grudge between he and some of the guys? Jack Malone, senior FBI agent Numbers I made a reservation for Megan and I at an Ethiopian restaurant. Larry Fleinhardt, PhD Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:12 Types of LanguageConfused Words #3: Lose, Loose, LossPassed vs Past

Top Intermediate French Mistakes

Top Intermediate French Mistakes After learning French for a while, whether in a class or on your own, youve probably found that there are some things you just cant figure out how to say, or that people are always correcting you on. These may be issues that you havent been taught yet  or concepts that youve studied but just dont get. As an intermediate French speaker, there is still plenty of time to fix these mistakes before they fossilize in your mind. Here are ten of the most common intermediate-level French mistakes with links to lessons. French Mistake 1: Y and En Y and en are known as adverbial pronouns - they replace the preposition or de plus a noun, respectively. They consistently cause problems for intermediate French speakers, though Im not sure whether this is because they are not adequately taught in French classes, or simply because they are difficult to master. Regardless of the reason for the difficulties, the fact is that both y and en are extremely important in French, so be sure to study this lesson. French Mistake 2: Manquer The French verb manquer (to miss) is a tough one because the word order is the opposite of what you probably expect. For example, I miss you translates not as je te manque but rather tu me manques (literally, you are missing to me.) Once you understand the proper French word order, youll never miss this one again. French Mistake 3: Le Passà © French past tenses are definitely tricky. The passà © composà © vs imparfait issue is a constant struggle until students truly understand each of these tenses and the differences between them. Theres also the matter of the passà © simple, which needs to be understood but not used. Get past this confusion with these lessons. French Mistake 4: Agreement Agreement of adjectives and à ªtre verbs may seem pointless and aggravating, but its part of the French language and needs to be learned. There are several kinds of agreement; the ones intermediate students really need to watch out for are agreement of adjectives with the nouns they modify, and agreement of the past participle of à ªtre verbs with their subjects in the passà © composà © and other compound tenses. French Mistake 5: Faux Amis There are thousands of French words that look a lot like English words, and while many of them are true cognates (i.e., mean the same thing in both languages), a lot of them are false cognates. If you look at the word actuellement and think Aha! Thats the French translation of actually, youre going to make a mistake because it actually means currently. Actuellement and hundreds of other faux amis are explained on my site, so take the time to learn the most common ones and thus avoid common pitfalls. French Mistake 6: Relative Pronouns The French relative pronouns are  qui,  que,  lequel,  dont, and  oà ¹, and depending on context can mean  who,  whom,  that,  which,  whose,  where, or  when. They are difficult for various reasons, including not having standard English equivalents and being required in French but often optional in English. The  pronoun  dont  in particular  causes major problems for French students, so be sure to learn about French relative pronouns. French Mistake 7: Temporal Prepositions Temporal prepositions introduce an amount of time, and the French ones are often confused. There is a correct time to use each of the prepositions  ,  en,  dans,  depuis,  pendant  and  pour, so take the time to learn the difference. French Mistake 8: Depuis and Il y a Depuis  and  il y a  are both used to describe  time  in the past, but  depuis  means since or for while  il y a  means ago. If you had studied this lesson one year ago (il y a un an), you would have already known how to use these expressions correctly for a year (depuis  un an). Its not too late -   allez-y! French Mistake 9: Ce  Homme French adjectives usually have to agree with the nouns they modify in gender and number, but there are several that have a special form used when they precede a word that begins with a vowel or mute H. For example, to say this man, you might be tempted to say  ce  homme  because  ce  is the masculine demonstrative article. But because French likes to maintain euphony,  ce  changes to  cet  in front of a vowel or mute H:  cet  homme. French Mistake 10: Pronominal Verbs and Reflexive Pronouns Pronominal verbs (including reflexive verbs) cause lots of problems, especially when they are used in the infinitive. You probably know that Im getting up is  je  me là ¨ve, but what about I have to get up or Im going to get up? Should you say  je  dois/vais  me  lever  or  je  dois/vais  se  lever? Look at this lesson for the answer to that question as well as all kinds of other good info about pronominal verbs. High-Intermediate Mistakes High-intermediate means your French is pretty good - you excel in everyday situations, and can even hold your own in long discussions, but there are still some issues that you cant seem to get the hang of, or that you simply dont remember five minutes after looking them up. Reading several explanations of the same issue can help cement understanding of these sticky issues, so here are ten of the most common high-intermediate French mistakes with links to my lessons - maybe this time it will finally make sense. High Intermediate Mistake 1: Se and Soi Se  and  soi  are two of the most commonly misused French pronouns.  Se  is a reflexive pronoun while  soi  is a stressed pronoun, but they are very often mixed up with  le  and  lui, respectively. These lessons will help you understand the difference in order to avoid any confusion.High Intermediate Mistake 2: Encore vs Toujours Because  encore  and  toujours  can both mean yet and still (though they both have several other meanings as well), they are very often confused with one another. Learn how and when to use each of them. High Intermediate Mistake 3: What Trying to figure out how to say what in French can be tricky - should it be  que  or  quoi, or what about  quel? All of these terms have specific uses in French, so the only way to know which one to use when is to understand exactly what each one means. High Intermediate Mistake 4: Ce que, ce qui, ce dont, ce quoi Indefinite relative pronouns link relative clauses to  a main  clause when there is no specific antecedent... huh? In other words, when you have a sentence like this is what I want or thats what he told me, the what that links the two clauses has an unknown (indefinite) meaning. French indefinite relative pronouns often - though not always translate as what, so take a look at this lesson for detailed explanations and examples. High Intermediate Mistake 5: Si Clauses Si clauses, also known as conditionals or conditional sentences, have an if clause and a then (result) clause, such as If I have time, (then) I will help you. There are three types of si clauses, and each requires a certain sequence of verb tenses in French, which can cause confusion. The rules, however, are quite simple once you take the time to learn them. High Intermediate Mistake 6: Final Letters French pronunciation is tricky when it comes to final letters. Many words end in silent consonants, but some of those normally silent consonants are pronounced when followed by a word that begins with a vowel or mute H. This is often difficult for French learners, but with study and practice you really can master it, and these lessons are the place to start. High Intermediate Mistake 7: Subjunctive A high-intermediate French speaker is certainly aware of the subjunctive and knows to use it after things like  il  faut  que  and  je  veux  que, but there are probably still some expressions or verbs that youre not sure about. Do you use the subjunctive after  espà ©rer, and what about  il est possible/probable? Take a look at these pages for help with all of your subjunctive questions. High Intermediate Mistake 8: Negation   Obviously, a high-intermediate speaker knows how to use  ne...  pas  and many other negative forms, but there might be a few issues you still find tricky, like  ne  pas  in front of an infinitive,  ne  without  pas, and  pas  without  ne. Whatever your question about negation, youll find answers in these lessons. High Intermediate Mistake 9: Two or More Verbs There are several different types of French verb constructions with two or more verbs: compound moods/tenses (e.g.,  jai  mangà ©), dual verbs (je  veux  manger),  modals  (je  dois  manger), passive voice (il est mangà ©), and the causative construction (je  fais  manger). Many of these do not translate literally from English and thus can be difficult for French students. Your best bet is to review the lesson on each structure to make sure you understand, and then practice whenever you can to remember it. High Intermediate Mistake 10: Word Order Last but not least, word order can be a problem, especially when dealing with negation, various pronouns, and more than one verb all in the same sentence. This is another area where practice makes perfect - review the lessons and then put them to work. Position of object pronouns  Position of adverbs